Privacy Policy and Consent to the Use of Data

The trust of our users is of great importance to us, and House of Yarn is committed to protecting your privacy. Here we explain how and why we collect and use information about our users, and how we safeguard your privacy. The privacy policy below states which information is registered about you when you visit our website, what we use it for, and whom you can contact if you have any questions.

1. Responsible Department and User Rights

The department responsible for collecting, processing, and using your personal data is Houseofyarn.no. You can contact us via our customer service. You may at any time request insight into the information we have stored about you or exercise your right to have the data deleted.

2. Collection, Processing and Use of Personal Data

Personal data is individual information about factual or personal circumstances surrounding a person or a person who can be identified. This applies, for example, to your name, phone number, address, and all information you provide when registering or creating a customer account.

2.1: Customer Account

For all customers registering on Houseofyarn.no under “register now,” we create a customer account. The customer account gives the customer direct password-protected access to their stored personal data. On your customer account, you can edit your personal information, find old, open, and recently registered orders, or choose to subscribe or unsubscribe from newsletters.

2.1.1: Creating a Customer Account

The following information is required when creating a customer account (mandatory fields):

• Email address
• Password
• First name
• Last name
• You must also accept the privacy policy.

We only need your billing and delivery address when you place an order. For an order, we require correct information about your name, address, and payment details. We need your email address to send you a confirmation and tracking information when the goods are shipped and to communicate with you if needed. In addition, your email address functions as your identification (login name) when accessing your customer account.

2.1.2: Use of the Customer Account

You can access the Houseofyarn.no online store via your customer account. If you do not log out of your account, you will automatically remain logged in. This function allows you to use some of our services (such as the wish list) without having to log in again.

2.2. Collection, Processing and Use of Your Personal Data

We collect, store, and process your information for use throughout the purchasing process, for use in connection with services (e.g., “my preferences”), for technical administration, internal marketing measures (see more in section 2.3), and to prevent criminal activity and fraud. Personal data is only shared with third parties in cases permitted by law, particularly in connection with delivering an order, for accounting purposes, marketing, or when you have given prior consent. In connection with a delivery, for example, the service providers we use (carriers, logistics companies, banks) receive the information they need to complete the delivery.

2.3: Use of Your Personal Data for Marketing Purposes

In addition to processing your data in connection with orders placed at hoy.no, we use it to improve and tailor your website experience, make it more user-friendly, support advertising efforts, and recommend products or services that may interest you.

For this, we use information we have stored, such as receipt/read confirmations for emails, information about your internet connection, operating system, platform, the date and time you visited the website, which products you viewed, and information you provide us (including those sent or generated automatically). We also review your order history.

2.3.1: Newsletter

To send newsletters, we use the email address you provided. If you later no longer wish to receive newsletters, you may unsubscribe. An unsubscribe link is included in each newsletter.

2.3.2: Product Recommendations by Email

If you have previously placed an order at Houseofyarn.no, you will regularly receive product recommendations by email from House of Yarn. These recommendations are sent regardless of whether you subscribe to the newsletter. We want to inform you about products in our assortment that we believe may interest you based on your previous purchases. If you no longer wish to receive such emails, you may unsubscribe. An unsubscribe link is included in each email.

2.3.3: Web Banners

The information collected when you visit the site is also used to show you specific web banners. This is advertising displayed on other websites. Cookies or pixels are often used for this purpose. Our goal is to make the advertising you receive more useful and relevant to you.

Therefore, you will mainly see banners displaying products you have viewed or products similar to those you have viewed on our website (so-called retargeting). Only pseudonymized data is used for web banners; clear text information such as your name or email address is not stored in cookies.

More information about cookies, pixels, and retargeting can be found in sections 4 and 7 of this policy.

2.3.4: Competitions, Market and Opinion Surveys

For competitions, we use your information to notify winners and promote our offers. We also use your personal information in opinion polls and market research. Data collected in such surveys is not used for advertising purposes.

You may at any time object to the use of your data for opinion polls and market research—either fully or in part.

3: Credit Information

Klarna handles all payments for Houseofyarn.no. Klarna’s terms and conditions for payment services apply at all times when you pay in the Houseofyarn.no online store.

4. Cookies

Accepting cookies is not required to visit our website. However, we note that using the “shopping cart” function and placing orders is only possible after cookies are activated.

4.1: What Are Cookies?

Cookies are small text files stored on your hard drive that allow our servers to identify your computer. There are generally two types of cookies: session cookies, which are deleted as soon as you close your browser, and temporary/permanent cookies, which remain stored longer or permanently on your device. This type of storage helps us tailor our website and offerings and makes navigation easier. For example, some of what you enter is stored so you do not need to repeat it.

4.2: What Type of Cookies Does Houseofyarn.no Use?

Most cookies we use are automatically deleted from your hard drive when you close your browser (end your session). The sole purpose of these cookies is to tailor our offerings to your needs and make navigating our website easier.

4.3: What Information Is Stored in Cookies?

Cookies used by Houseofyarn.no store information under a pseudonym. When the cookie is activated, it is assigned an ID number that is not linked to your personal data. Your name, IP address, or other information that would allow the cookie to be linked to you personally is not stored.

Cookie technology provides anonymous data only, such as which pages of the online store are visited or which products are clicked on. On hoy.no, cookie technology is used to optimize advertising and our online offerings. This information is not used to identify you personally, but solely for anonymous analysis.

With this technology, we can show you advertisements and/or special offers and services, selected based on the analysis of your clickstream (e.g., ads related to sports shoes if you have searched for them recently). Our goal is to make our online offerings as attractive as possible and provide ads relevant to your interests.

4.4: Are There Third-Party Cookies?

Houseofyarn.no collaborates with advertising partners. Cookies from our partners also contain only pseudonymized data. This may include information about which products you viewed, whether you purchased anything, or what you searched for. Our advertising partners also register which pages you visited before coming to us and which products you were interested in. This allows you to receive advertising tailored to your interests.

4.5: Re-targeting

Our website uses re-targeting technology. We use it to make our online offerings more interesting for you. With this technique, we can target advertising to users who have previously shown interest in our online shop when they visit partner sites. We believe that personalized, interest-based advertising is more relevant to users than neutral advertising without a personal reference. This advertising is displayed based on cookie technology and analysis of previous navigation. This type of advertising is entirely pseudonymized.

When you visit our website, cookies are activated that record, store, and analyze information about how you use the site. The stored data remains in the cookies after the session ends and is retrieved the next time you visit.

4.6: How Can You Prevent Cookies from Being Stored?

You can adjust your browser settings to allow cookies only when you approve them, thereby preventing future storage.

5. Log Files

Every time you visit one of House of Yarn’s websites, the browser sends usage information that is stored in log files. These data entries contain the following information: date and time of visit, website name, IP address, referrer URL (the URL you came from), transferred data volume, as well as information about browser version and product.

We analyze these log files to improve our services, make the site more user-friendly, detect and correct errors, and check our server capacity. We also use the log files to prevent attacks on Houseofyarn.no, such as denial-of-service attacks intended to overload and block the website.

6: Web Analytics

To continuously improve and optimize our offerings, we use tracking technology. For this purpose, we use services from Google Analytics.

6.1: Google Analytics

This website uses Google (GA4) Analytics, a web analytics service from Google Inc. (www.google.no). Google (GA4) Analytics makes it possible to analyze how you use the website, for example by using cookies or text files stored on your computer. The information Google collects about your use of this website is transferred to a Google server in the USA and stored there. If IP anonymization is activated on this website, your IP address will be shortened before being sent within the EU or EEA. Only in exceptional cases will the full IP address be transferred to a Google server in the USA before being shortened. The anonymized IP address sent from your browser will not be combined with other Google data.

You can prevent the information collected via cookies (including IP address) from being sent to and processed by Google by downloading and installing the plugin available at this link: http://tools.google.com/dlpage/gaoptout?hl=no.

Alternatively, you can click this link to prevent Google Analytics from registering activity on this website in the future. This will place an opt-out cookie on your device. If you delete your cookies, you must click the link again.

7: Retargeting and Data Collection for Third-Party Web Banners

In connection with retargeting and banner advertising, we use third-party services that place cookies on our website. We use the following service providers:

• Doubleclick by Google, Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; https://www.google.com/intl/no/policies/technologies/ads/
• Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA; https://www.facebook.com/about/privacy

8: Secure Data Transfer

We transfer your personal data securely and encrypted. This naturally applies to orders and when you log in. We use the encryption systems TLS (Transport Layer Security) and SSL (Secure Socket Layer). Furthermore, we secure our websites and systems with technical and organizational measures against loss, destruction, unauthorized access, manipulation, and distribution of your data.